• Published on Feb 10 2014 |
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CLOSING DATE: March 14, 2014


Communications Specialist – Thaidene Nene National Park Reserve Campaign

This is a 5 month contract for up to 20 hours per week, with the primary goal of increasing awareness among NWT citizens of the benefits of establishing Thaidene Nene National Park Reserve at the East Arm of Great Slave Lake.  In this role, the communications specialist will be responsible for developing and executing a detailed communications plan in consultation with the CPAWS and Lutsel K’e Dene Thaidene Nene campaign team members. 

Main elements of the communications plan are expected to include the following:

-          Generation of new and informative content at least weekly on the Land of the Ancestors website related to the development of Thaidene Nene National Park Reserve (such as the findings of a  study on the park’s tourism potential,  public opinion research about the park’s establishment, the conservation values of Thaidene Nene, etc), and relevant activities by the Lutsel K’e Dene First Nation (such as the Ni HatNe Dene Watchers Program, the development of the Thaidene Nene Trust, introducing community members of the Thaidene Nene Advisory Committee, etc)
-          Promotion of the new website content via social media channels at least twice a week.
-          Generation of a combination of earned and paid media content featuring various aspects of Thaidene Nene in local news outlets at least monthly.
-          Development of print promotional materials for specific target audiences such as National Aboriginal Day participants and organization of outreach.
-          Monthly reporting to campaign team on measurable results of communications activities using tools such as Google analytics and traditional media reach numbers.


The successful candidate will be a creative, out-going self-starter with training and/or experience in journalism or marketing, and experience in using traditional and online media channels to reach target audiences.   S/he must have strong familiarity with conducting communications activities in the NWT; excellent traditional and social media writing skills, and the proven ability to generate engaging on-line content.
The communications specialist may also be required to provide mentoring to selected members of the Lutsel K’e Dene First Nation who are interested in developing more skills in this area.
At least 3 trips of approximately 4 days each to Lutsel K’e from Yellowknife during the period of this contract will be required.

Still and video photography skills, experience in working with or reporting on First Nations communities and environmental issues, and teaching or mentoring others in professional communications activities.

Remuneration:  Rate dependent on experience based on 20 hours per week of work, plus travel and accommodation costs for Yellowknife - Lutsel K’e trips.

NB: This is an independent contractor position, and not an employee position with CPAWS or the Lutsel K’e Dene First Nation.

Submissions of interest: Interested candidates should submit their CV with covering letter, and samples of their relevant work by email to:  Kris Brekke (  by March 14th, 2014.

Interviews with shortlisted candidates will be held the week of March 17th.

Start Date: April 1, 2014

For more information about this project, please visit